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I could have avoided all the mistakes I made if I had done this cert sooner. It provides a simple structure to follow and I love the assessments and traffic light system. I can program so much faster for my clients now!
I love it. From onboarding clients, to program design, even how to structure warm ups and cooldowns. The SM systems makes it so easy to follow and has changed my coaching and business forever.
This is exactly what I wanted—what I needed. It's given me the systems to coach both in person and online, but not just for one or two people, but at scale and still offer a high level of professional service.
Before reading any further, there are 2 terms you should know…
Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)
Specialists: those who choose a single specific route and focus their work only in that area.
Now that you know them, I want you to FORGET about becoming either of them…
…because one thing is certain in fitness coaching today:
Generalists & Specialists Are Extinct
If that seems harsh, consider where your coaching clients are coming from:
Because they can only speak to their particular skill, specialists are limited in their abilities.
And generalists, while capable of expertly running a fitness business, don’t have time to keep up with new strategies and test-worthy trends emerging every day.
So what’s the happy medium?
Someone who’s able to link the core areas of health and fitness with expertise in about 1-4 of them, apply expert business skills and together combine them to create a holistic strategy.
Otherwise known as…
In short, a "T-shaped" coach is a versatile and well-rounded coach who can provide guidance in a wide range of coaching contexts, but also has the expertise to deliver exceptional results in their area of specialization.
You see, every single facet of coaching can be used to inform the coaching strategy of another.
In fact…
There are endless ways to connect all your skills in fitness coaching:
However, whereas an old-fashioned in person coach has only perfected the art of helping clients in the gym, a T-shaped Coach can take their in person client and build a fully-fledged holistic training plan that covers the other 160+ hours in the week...
This includes, but not exclusively…
* Lifestyle changes
* Nutrition advice
* Extra training sessions
* Daily interaction to keep them motivated and on point
Let's look at it another way, a nutritionist is tasked with helping a client improve their relationship with food.
But a T-shaped nutritionist goes beyond nutrition and can work with the client on…
* Training plans
* Corrective excercises
* Mobility and flexibility
And that’s where the picture starts to get a little bit clearer.
This combination of breadth and depth of knowledge makes the "T-shaped" coach a valuable asset to any coaching team, as they are able to work across multiple disciplines and coaching modalities while also providing specialized insights and expertise.
As a coach, you already know what you’re especially good at or passionate about (this is the bottom of your T).
You might even have a broad idea of each business and other discipline (the top of your T), but not enough confidence to build a full coaching plan or offer those services to clients.
But T-shaped coaches have a competitive edge because they combine the strengths of generalists and specialists.
So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!
And that’s why we created…
This course is hands down, the most comprehensive hybrid coaching training program in the industry today.
We start by making sure you get crystal clear on the most important part of any fitness plan:
Your clients.
And to do that, we kick things off by mastering 3 foundational topics:
Then, with instructors who are T-shaped hybrid coaches themselves, we’ll take an in-depth look at the core hybrid coaching competencies, including:
Furthermore, the instructors relate each specialty back to the stages of the Coaching Client Journey so that you can see how all areas of hybrid coaching can do their job of getting clients exceptional results, like clockwork AND attract, convert, and ascend customers.
Not just once, but as a machine that turns your clients into referral machines.
After earning your Hybrid Coaching Professional Certificate you’ll have the tools to effectively coach your clients through a full-scope health and fitness strategy.
Master the craft of hybrid coaching and discover a proven method to coach clients more efficiently, so that you can feel less tired and trapped in your business and have more flexibility and freedom to live the life you want.
We are currently onboarding new students who meet these qualifications and want to build a thriving hybrid coaching business…with a little help from the best hybrid coaching experts in the world. If that’s you, apply today!
Besides chief dream maker at Strength Matters, James Breese is an author, speaker, podcaster, and vlogger. Born and raised on a farm in mid-wales,
he’s always had a passion for team sports and speaking foreign languages. Educated at Cardiff University, he studied French and German and completed a master’s in computer science. Deciding against life in the corporate sector, he went in search of something more adventurous. He joined the Metropolitan Police Service, starting his career in Brixton, London.
Always the adventurer, it was during his time in the Met that he realized his true calling lay outside the police. He left the police in 2012 as his love for the mountains, snowboarding, and health and fitness became clear. Since forming Strength Matters in 2015, he’s been on a mission to help everyday athletes over thirty look better, feel better, and perform better.
When he’s not on an airplane or speaking on stage, you’ll find James in the mountains of Wales or Austria, and living the everyday athlete lifestyle. And when he’s not in the mountains, you’ll find him drinking coffee, going to the cinema, listening to live music, playing cricket, and watching his beloved Wales rugby and Manchester United soccer teams with friends.
Josh Kennedy is a versatile and accomplished professional with a passion for fitness, the arts, and Everton Football club. With over a decade of experience in the fitness industry, Josh has established himself as an expert in strength and conditioning training. He currently serves as the head coach at Strength Matters, where he designs and implements personalized fitness programs for clients.
Josh is also an instructor for the Hybrid Coaching Program, where he teaches aspiring coaches the skills and knowledge they need to succeed in the competitive world of fitness. In addition to his work in fitness, Josh has a background in the arts. He is a trained actor, stage combat performer, and martial artist.
Outside of his professional pursuits, Josh enjoys cooking and is a self-proclaimed bacon enthusiast. An Everton fan for his sins, Josh is a dedicated and passionate individual who brings his energy and expertise to everything he does.
Let’s face it—you’re busy and time is scarce. Fortunately, this system is designed to give you the systems, tools and resources you need to implmenent the Hybrid Coaching Method at speed and apply it whilst avoiding every mistake we made building it along the way.
For example, it's taken us over to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
With Additional Information below it if you need more room for extra copy
Monthly print magazine, online community forums, weekly calls and instructor eduation free for one year.
With Additional Information below it if you need more room for extra copy
With Additional Information below it if you need more room for extra copy
With Additional Information below it if you need more room for extra copy
With Additional Information below it if you need more room for extra copy
Monthly print magazine, online community forums, weekly calls and instructor eduation free for one year.
One year FREE membership to the Strength Matters Inner Circle that includes: Monthly print magazine, online community forums, weekly calls and instructor eduation. (Renews after 1 Year at $29.99/month)
* Register by 23rd March 2023 - Only $997* Register by 1st April 2023 - Only $1497*Register by 1st May 2023 - Only $1997*Register by 1st Sept 2023 - Only $2997
*Register by 1st Dec 2023 - Only $3997
**3, 6 and 12 Month Payment Plans Also Available
This certification is a necessity for anyone who wants a better understanding of how hybrid coaching programs are delivered, monitored, tracked, and optimized through the core areas of the Strength Matters Training System.
More specifically, this course is a great fit for…
Experienced fitness professionals who want a basic, clear understanding of how hybrid coaching professionals and their teams work together.
Gym owners who want their training team to work together to create and launch hybrid coaching programs.
Experienced personal trainers who want to get ahead of the competition in their field.
Health professionals looking to add offerings to their menu of services (or improve the systems they already have in place).
It depends on who you are…
If you’re an experienced personal trainer, this course is a great way to become a ‘T-shaped’ hybrid coach yourself. This is a tangible way to show that you are a Certified Hybrid Coaching Professional across every health and fitness discipline that exists, which could help you attract and retain better, higher-paying clients.
For gym owners, It’s a great way to take what you learn and train members of your own team to ensure that they’re up to speed on the latest trends and best practices of Hybrid Coaching.
If you’re looking to further your career, this course can set you apart from other fitness professionals who merely have a S&C degree, but specialized skills that employers today are desperately seeking.
If you’re a personal trainer employed by a gym, this course can make you more valuable to your team in every aspect of hybrid coaching, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this course. You will understand every single aspect of hybrid coaching and being a "T-Shaped Coach". I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF HYBRID COACHING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
** Please note students who enrol for May 2023 cohort are getting early access at insane discounts. Content will be added every month.
This class is 100+ hours of video training, so if you are working at it full-time you could technically complete the class in a week (although this is not recommended). To fully understand and apply the materials, you should allow 2 - 6 months to go through all the material.
** Please note students who enrol for May 2023 cohort are getting early access at insane discounts. Content will be added every month.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a Strength Mattesr badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Hybrid Coaching Professional.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.
This is an “On-demand” training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, The Strength Matters Inner Circle, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.
Coaching isn’t getting any easier, and today’s professionals have to be more agile than ever to compete for clients and their attention.
The T-shaped Hybrid Coach understands how to turn 1 or 2 specialized skills into many. With the full breadth of knowledge that comes from learning how each role fits into the larger spectrum of health and fitness, he or she is better equipped to handle the complexities of their role.
The Hybrid Coaching Program uncovers and connects the core fitness coaching competencies, including:
Hybrid Coaching Business Models
Hybrid Coaching Training System
Assessments for Hybrid Coaching
Program Design (Health, Movement, Strength & Cardio)
Nutrition Coaching
Business and Sales Tools
Client Onboarding and
Real World Application Case Studies
With 100+ hours of education, and certification once the final exam is passed, this course is hands down the most comprehensive Hybrid Coaching training program in the industry today.
No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle.
Just send an email to hello@strengthmatters.com, and if you’re still within the generous refund period, a member of the Strength Matters team will happily process your request.
Use this letter template to emphasis your interest to management in Strength Matters' Courses:
Hi [Boss’ Name],
I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of experienced coaches.
To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.
I’d like to become certified with the Strength Matters Hybrid Coaching Program. This advanced training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.
Here’s the breakdown of the info for the training:
Date: This certification is online and on-demand
Cost: $[Cost of Course, Full or Discounted]
More info: [Link to certification]
Is this something that I can pursue ?
Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.
Thank you for being open to these kinds of suggestions and for supporting my growth and development here.
Best,
[Your Name]